Bitters or Bust – Part 2: Bartender’s Guide to Selling Your Own Bitters

One drunken night out four months ago, I decided I’d have a crack at producing and commercialising my own range of aromatic cocktail bitters. I should have awoken with that clarity of mind only experienced the morning after. A mind which reminds you with sober brutality that it was yet another foolish idea born of […]

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Five Tricks to Cheat Oak Aging

If you’re looking for a way in which to turbo the oak in a glass of scotch, add some wood to your Manhattan or flash-age a bottle of gin, here are a couple of cheats which at the very least, are fun to play around with. To prevent the bar geeks amongst us from crying […]

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Understanding Maturation – Part 3: Location, Location, Location

Oak, it’s the mark of premium. We pay more for every year a bottle is matured in it and as a result, often swallow more terms like ‘fully matured’, ‘fine oak’ and ‘double wood’ than spirit itself. It’s a marketing thing. And who can blame them when the total export of Scotch in 2013 was […]

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Understanding Maturation – Part 2: Devil’s in the Detail

Pus. Yep, pus. Ok, not the most obvious way to open an article on ‘maturation’ but according to the earliest use of the word (Etymology Online), it’s in 14th century medieval Latin where we find the birth term maturatio(n-) or maturare to describe a doctors act of “encouraging suppuration” or discharging pus from a boil […]

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Understanding Maturation – Part 1: Know Your Casks

If there is one thing that we all go a bit crazy for, it’s oak matured booze. Even if you’re not a big spirit lover, odds are good you’ve indulged frequently on other such oaked products like balsamic vinegar and Worcestershire or Tabasco sauces. For those who have discovered the world of a well-aged whisky, […]

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The Influence of the Worlds Oldest Spirit and Wine Store – Berry Bros. & Rudd

In the heart of London, between Pall Mall and Piccadilly, sits a wine and spirit store at No.3 St James’s Street which has been occupied and operated by the same family and associates since 1698. A store which under the swinging sign of the coffee mill, was there at the start of the Gin Craze, […]

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Prohibition Wars: King of Bootleggers vs Super General

When prohibition came to America in January of 1920, the governing Volstead Act offered plenty of room for the production and sale of liquor within the somewhat grey highlights of the law. With industrial manufacturers and practitioners of medicine empowered with the right to dispense spirituous liquors through their profession, any criminal with enough smart […]

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Coca-Cola Revealed: Part 2 – Fellatio, Poisoning and Astronauts

By the beginning of the 20th century, Coca-Cola were spending over USD$100,000 on advertising with annual sales hitting the 1 million gallon mark for the first time. The creative geniuses behind their advertising had introduced global brand icons such as the Coke Ladies, Sprite Boy, Santa Claus and Christmas Polar Bears, icons which influenced the […]

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